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A number of trends in Folk festival celebration today

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A number of trends in Folk festival celebration today

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Traditional customs and festivals have emerged to be a crucial part in Vietnam’s modern life recently. The author investigates the trends of folk festivals from the perspectives of cultural studies, namely the strong restoration to promote them for tourism development, their secularisation, as well as the promotion of international exchange in the festivals, and their governmentalisation/ officialisation. Diversity and complexity are increasing amidst activities of religious beliefs and folk festivals in the contemporary society. The clear identification of the issues is essential to creating a scientific basis for debates, opinions and policies of a more relevant nature.

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