A ROLE THEORY PERSPECTIVE ON DYADIC INTERACTIONS: THE SERVICE ENCOUNTER

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A ROLE THEORY PERSPECTIVE ON DYADIC INTERACTIONS: THE SERVICE ENCOUNTER

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If the consumption of counterfeit goods is consistent with other forms of routine consumption practices, it is likely that they are purchased in everyday environments and situated within routine social contexts. Such a view is supported by the questionnaire data. Rather than being integrated into a subcultural technical elite, the most regular sites of purchase of counterfeit products were more mundane. The most common site for purchasing games were local pubs or social clubs (40 per cent of the total sample), and for purchasing business software school, college or university (28 per cent). ...

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