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An eMarketer White Paper B-to-C Online Customer Acquisition

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To the reader: This white paper aims to give you a quick but compelling roadmap for finding new customers online, creating a strong relationship with them, and converting them into satisfied repeat customers. At eMarketer, we believe that the three most important factors in successful marketing today are relevance, relevance, and relevance. One of my favorite quotes about the business of marketing comes from Jim Stengel, Procter and Gamble’s marketing chief, who says,“The future of marketing will be much more oriented to permission marketing… advertising so relevant that it is welcomed by consumers." That philosophy underpins our roadmap to customer...

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