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An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children

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An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children

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New technologies and software can collect data about the viewing habits and specific interests of children without the knowledge or consent of either the children or their parents. For example, interactive Web sites ask children about their interests, habits and preferences through surveys or quizzes embedded in the games or activities featured on the sites. Marketers can use this information to tailor their marketing messages and to encourage impulse buying of products featured in programming or advertising. Web-based...

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