An Introduction to Integrated Marketing Communications

Chia sẻ: Minhhuy Minhhuy | Ngày: | Loại File: PDF | Số trang:28

Thêm vào BST

Báo xấu

313
lượt xem 103
download

An Introduction to Integrated Marketing Communications

Mô tả tài liệu

Download Vui lòng tải xuống để xem tài liệu đầy đủ

Brand identityis a combination of factors: Name, logo, symbols, design, packaging, product or service performance, and image or associations in the consumer’s mind. equity.IMCplays a major role in the process of developing and sustaining brand identity and equity.

Chủ đề:

Marketing CommunicationsA
Integrated Marketing
IMC and Branding
Coordinated Marketing
Basic Elements
Promotional Mix

Bình luận(0) Đăng nhập để gửi bình luận!

Lưu

Nội dung Text: An Introduction to Integrated Marketing Communications

CÓ THỂ BẠN MUỐN DOWNLOAD

CEO.06: Bộ 100+ Tài Liệu Hướng Dẫn Đào Tạo Nội Bộ Doanh Nghiệp

114 tài liệu

99 lượt tải

Truyền thông marketing: Chương 12. Chiến lược truyền thông marketing tích hợp

23 p | 1174 | 450
Creating Images and the Psychology of Marketing Communication.

442 p | 89 | 42
Marketing thực phẩm - Phần 4

18 p | 80 | 35
Advertising, Promotion and other aspects of integrated marketing communication

34 p | 108 | 25
Marketing Communications - Chapter 2

29 p | 81 | 16
Marketing Communications - Chapter 21

34 p | 63 | 15
Marketing Communications - Chapter 7

32 p | 52 | 14
Marketing Communications - Chapter 3

33 p | 51 | 14
Marketing Communications - Chapter 5

35 p | 47 | 12
Marketing Communications - Chapter 10

40 p | 59 | 12
Marketing Communications - Chapter 4

35 p | 58 | 12
Marketing Communications - Chapter 6

25 p | 60 | 11
Marketing Communications - Chapter 9

40 p | 55 | 11
Marketing Communications - Chapter 12

29 p | 54 | 11
Chapter 9: Planning Media Strategy: Finding Links to the Market

23 p | 42 | 10
Marketing Communications - Chapter 8

30 p | 45 | 10
Chapter 11: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

20 p | 39 | 9