An Introduction to Integrated Marketing Communications

Chia sẻ: Minhhuy Minhhuy | Ngày: | Loại File: PDF | Số trang:28

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An Introduction to Integrated Marketing Communications

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Brand identityis a combination of factors: Name, logo, symbols, design, packaging, product or service performance, and image or associations in the consumer’s mind. equity.IMCplays a major role in the process of developing and sustaining brand identity and equity.

Chủ đề:

Marketing CommunicationsA
Integrated Marketing
IMC and Branding
Coordinated Marketing
Basic Elements
Promotional Mix

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