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Asean Biodiversity: Biodiversity is Everyone's Business

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Asean Biodiversity: Biodiversity is Everyone's Business

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ASEAN occupies only 3 percent of the world’s total land area, but 18 percent of the plants and animals assessed by the IUCN live in its mountains, jungles, rivers, lakes and seas. Biodiversity is our source of food, medicine, shelter, clothing and livelihood.

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  1. MAY-AUGUST 2010 ASEAN BIODIVERSITY 1
  2. The ASEAN Centre for Biodiversity ASEAN’s Response to the Biodiversity Conservation Challenge Biodiversity Facts about the ASEAN Region 3. To implement a pro-active approach in monitoring and assessing biodiversity conservation status as a strategic approach towards • ASEAN occupies only 3 percent of the world’s total land area, but identifying critical issues and future trends; 18 percent of the plants and animals assessed by the IUCN live in 4. To deliver/facilitate conduct of capacity-building services and its mountains, jungles, rivers, lakes and seas. Biodiversity is our technology transfer through engaging relevant and appropriate source of food, medicine, shelter, clothing and livelihood. expertise; • The region has 3 of the 17 known mega-diverse countries (Indo- 5. To enhance common understanding of biodiversity conserva- nesia, Malaysia, and the Philippines); has several bio-geographi- tion issues, strengthening ASEAN regional positions in negotia- cal units (Malesia, Wallacea, Sundaland, Indo-Burma, and the tions and in compliance with relevant multilateral environmental Central Indo-Pacific); but it has 4 of the world’s 34 biodiversity agreements; hotspots (Indo-Burma, Philippines, Sundaland and Wallacea). 6. To promote regional public awareness to develop champions and • ASEAN has 34 percent of the world’s 284,000 square kilometers enhance support at different stakeholder levels on biodiversity of coral reefs. Indonesia, Malaysia and the Philippines are part of concerns; and the Coral Triangle - home to 75 percent of the world’s reef-build- 7. To undertake innovative resource generation and mobilization ing corals. But 88 percent of the region’s coral reefs are at risk measures to pursue high-impact activities that will enhance bio- due to destructive fishing practices and coral bleaching. diversity conservation in the region. • Thirty percent (2,517 out of 8,613) of the plant and animal spe- cies assessed in the region are threatened. What we do The ASEAN Centre for Biodiversity The ACB supports ASEAN Member States in the following thematic concerns that are of global and regional importance: The ASEAN Centre for Biodiversity (ACB) is an intergovernmental regional centre of excellence that facilitates cooperation and coor- 1. Agriculture and food security, including food certification and dination among the ten ASEAN Member States and with relevant na- biodiversity tional governments, regional and international organizations on the 2. Access to, and fair and equitable sharing of benefits from biologi- conservation and sustainable use of biological diversity, and the fair cal and genetic resources and equitable sharing of benefits arising from the use of such natural 3. Climate change and biodiversity conservation treasures. 4. Ecotourism and biodiversity conservation 5. Payment for ecosystems services scheme and valuation of biodi- As a regional centre of excellence, ACB’s goals are: versity 6. Wildlife enforcement 1. To serve as an effective coordinative body to facilitate discus- 7. Managing invasive alien species sion and resolution of cross-country biodiversity conservation 8. Peatland management and biodiversity issues; 9. Global Taxonomic Initiative 2. To provide a framework and mechanism for sharing information, 10. Support to the Programme of Work on Protected Areas experiences, best practices and lessons learned for efficient ac- 11. Managing biodiversity information and knowledge cess of ASEAN Member States; 12. Business and Biodiversity 3/F ERDB Building, University of the Philippines Los Banos Forestry Campus Los Baños, Laguna 4031, Philippines Telephone Numbers: +6349 536-3989 / +6349 536-1739 Telefax Number: +6349 536-2865 E-mail: contact.us@aseanbiodiversity.org 2 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  3. VOL. 9 NO. 2 MAY - AUGUST 2010 6 28 SPECIAL REPORTS 6 Business: Global Partner in Biodiversity Conservation 11 Biodiversity CSR: Conservation, Sustainability, and Resources’ Use 14 Biodiversity Conservation in Business Key to Success for Sustainability 18 The Green in SM’s Blue 20 JBIB: A Japanese Corporate Initiative to Biodiversity Conservation 24 Payment for Ecosystem Services Easing Poverty and Ensuring “Green” Progress 28 Biodiversity Conservation Through Ecotourism 32 Kitanglad: Investing in Nature Pays Off Cover photo by Kyaw Kyaw Winn NEWS (Myanmar), finalist in the ASEAN- wide photo contest “Zooming in on 37 Saving the world one tree at a time 38 Biodiversity” TeleTech holds fun run, donates to the ASEAN Biodiversity Fund The photo shows fishermen casting a net in Myanmar’s Ayeyarwaddy river. It highlights biodiversity’s 39 Biotech crops a $10.5-billion business usefulness to the people of the ASEAN region. Since biodiversity 40 3rd ASEAN Heritage Parks Conference: provides a number of livelihood and ASEAN takes steps to conserve natural heritage business opportunities, the business sector should take part in conserving biodiversity. After all, biodiversity is 42 Global Biodiversity Outlook 3: everyone’s business. New vision required to stave off dramatic biodiversity loss MAY-AUGUST 2010 ASEAN BIODIVERSITY 3
  4. 49 62 PROFILES 62 Philippine media discovers Mt. Kitanglad’s 45 PHILIPPINES rich biodiversity Pamilacan Marine Protected Area 63 Path set for linkage between science 49 BRUNEI DARUSSALAM and policy on biodiversity Ulu Temburong National Park 64 GBIF and ACB strengthen sharing 53 MALAYSIA of biodiversity data in Asia Pulau Kukup Johor National Park 64 Ring a bell for biodiversity 65 The CBD Website BOOKMARKS Enhanced communication tool 57 ASEAN strengthens wildlife law enforcement for new biodiversity era to protect the region’s biodiversity 66 World leaders to discuss biodiversity crisis 58 Press Statement on the Occasion of World 67 A new HOPE for the Quezon National Environment Day 2010 Forest Park Save Plant and Animal Species. 68 Voice of the Youth Save Our Planet. Save Our Future. Think and act green! 59 Biodiversity 101 Forum at the National 70 May 18: Plant Conservation Day Press Club 70 World celebrates first Water Hour 60 ACB and SM Supermalls promote biodiversity conservation 71 World Oceans Day Our oceans: Opportunities and Challenges 61 ADB Green Bag Seminar Biodiversity in SEA: Issues and imperatives 72 UNEP launches policy series for action on ecosystem management 72 Senior environmental officials meet in Viet Nam 73 CONSERVATION NEWS 77 ASEAN Champions of Biodiversity The First Awards Program to Recognize Outstanding Biodiversity Conservation 61 Projects by Business, Youth and Media in the ASEAN Region 4 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  5. Rodrigo U. Fuentes Publisher Rolando A. Inciong Editor-in-Chief Leslie Ann Jose-Castillo Managing Editor Sahlee Bugna-Barrer Head Writer and Researcher Nanie S. Gonzales Designer, Graphic and Layout Artist Estelita T. Macalum Angela Rose Crissie A. Metin Circulation Assistants EDITORIAL BOARD Clarissa C. Arida Rodrigo U. Fuentes Rolando A. Inciong Wilfredo J. Obien Monina T. Uriarte Sheila G. Vergara ASEAN Centre for Biodiversity (ACB) Headquarters 3F ERDB Bldg. Forestry Campus University of the Philippines-Los Baños College, Laguna, Philippines Telefax: +632.584-4247 +6349.536-2865 E-mail: contact.us@aseanbiodiversity.org Website: www.aseanbiodiversity.org ACB Annex LETTERS TO THE EDITOR Ninoy Aquino Parks and Wildlife Center North Avenue, Diliman, Quezon City 1156 Philippines I got a copy of the ASEAN Biodiversity Magazine from your exhibit at SM The Block. The issue focus- Printed by: Dolmar Press, Inc. ing on illegal wildlife trade is very interesting as it No. of Copies: 2,000 raises people’s awareness about the need to protect Southeast Asia’s various animal and plant species Disclaimer: Views or opinions expressed from unscrupulous hunters and traders. The various herein do not necessarily represent articles, in fact, presented shocking facts. any official views of the European Allow me to commend Freeland, the ASEAN Union nor the Association of Southeast Centre for Biodiversity, and ASEAN-WEN for their Please tell me, if our institution can get a print Asian Nations (ASEAN) Secretariat. The initiatives that aim to curb illegal wildlife trade. version of the journal for free. “ASEAN Biodiversity” authors are responsible for any data or As for the ASEAN Biodiversity Magazine, I hope would be very useful for our work and our staff. Of that you will continue to feature relevant issues course, I have seen the pdf files on your website. information presented in their articles. such as illegal wildlife trade. Your magazine helps But the print version is much better for archiving. the public understand biodiversity through feature Thanks for your trouble, and greetings from *** stories and news articles. Germany. Letters, articles, suggestions and More power! photos are welcome and should be Rolf Menke addressed to: Karla B. Tecson Librarian karla.tecson@gmail.com Abt. E-Learning, Internationale Wissensgemein- The Editor-in-Chief schaften und Dokumentation Div. E-Learning, ASEAN Biodiversity Magazine *** Our library is interested in your journal “ASEAN International Knowledge Communities, ASEAN Centre for Biodiversity Biodiversity.” Documentation College, Laguna InWEnt-Capacity Building International, Germany, InWEnt - Internationale Weiterbildung und Entwick- E-mail: rainciong@aseanbiodiversity.org is a nonprofit organization with worldwide opera- lung gGmbH lavjose@aseanbiodiversity.org tions dedicated to human-resource development, Capacity Building International, Germany advanced training and dialogue. InWEnt is com- Friedrich-Ebert-Allee 40, 53113 Bonn, Germany sbbarrer@aseanbiodiversity.org missioned by the German Federal Government, the Fon +49 228 4460 1743 German business sector, and the German Länder. rolf.menke@inwent.org / www.inwent.org MAY-AUGUST 2010 ASEAN BIODIVERSITY 5
  6. An exposure trip to Charoen Pokephand Group’s Native Species Conservation Center at Chonburi Province in Thailand Photo by Leslie Ann Jose-Castillo BUSINESS: GLOBAL PARTNER IN BIODIVERSITY CONSERVATION By ROLANDO A. INCIONG A ccording to the United Nations Environment Programme (UNEP), there are 5 to 30 million distinct species on Earth. Humankind’s prosperity and survival depends on benefits from a multitude of resources and processes that are supplied by natural ecosystems and the species living in them. Collectively, these benefits are known as ecosystem services. These services were formally described by the United Nations Millennium 2005 Ecosystem Assessment, a four-year study involving more than 1,300 scientists worldwide. 6 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  7. The scientists grouped raw materials and products: sity and suffer from the loss The loss of ecosystem services into four clean air and water, food, of raw materials, prosecution broad categories: provision- medicine, building materials, and fines for violating the law, biodiversity is a ing, such as the production paper, fuel, fiber; and services tough government restric- major threat to of food and water; regulating, mentioned earlier, which are tions, bad press which could business survival. such as the control of climate vital for a stable operating en- lead to loss of customers, and and disease; supporting, such vironment. lawsuits from affected parties As biodiversity as nutrient cycles and crop Nature provides business and environment crusaders. disappears, so do pollination; and cultural, such with the fundamental com- While businesses can have the opportunities as social, spiritual and recre- ponents for long-term profits direct or indirect impact on ational benefits. These services and survival. As biodiversity is biodiversity, they also have for new products, provide us with a wide range life itself, the loss of biodiver- relevant biodiversity-related new technologies of products, including: food, sity knows no geographical, knowledge, expertise and re- and new business pharmaceutical goods, build- economic, social, cultural and sources needed to conserve ing materials, fuel (wood, fuel political boundaries. There- biological resources. Thus, opportunities. crops, and fossil fuels created fore, biodiversity conserva- the business sector is an in- As users and from breakdown of biologi- tion is everyone’s concern, tegral part of the solution to beneficiaries cally diverse matter over mil- including business. The busi- biodiversity loss. lions of years), and genetic ness sector is an integral part of biodiversity, resources for medicines, foods of the solution to biodiversity Institutionalizing business businesses are and other products. loss. participation in biodiversity increasingly Services include purifica- It pays when business conservation tion of air and water; detoxi- considers biodiversity in its The loss of biodiversity becoming fication and decomposition operations and corporate is a major threat to business involved in the of wastes; stabilization and social responsibility (CSR) survival. As biodiversity dis- conservation moderation of the Earth’s cli- programs. It contributes appears, so do the opportu- mate; moderation of floods, to conservation of the very nities for new products, new and sustainable droughts and temperature ex- source of raw materials, thus, technologies and new busi- management of tremes and creation of drain- ensuring business sustainabil- ness opportunities. As users biodiversity. age systems; generation and ity. Such action contributes and beneficiaries of biodiver- renewal of soil fertility; pre- to a positive public image, sity, businesses are increas- vention of soil erosion; nu- which could help enhance a ingly becoming involved in trient cycling; pollination of company’s relationships with the conservation and sustain- In 2008, business involve- plants that provide products government regulators, envi- able management of biodi- ment in biodiversity conser- and services; control of pests ronment organizations and versity. vation took center stage when and diseases; and capacity to the community where the Two major products of the a conference on business and regenerate and recover after business operates. 1992 United Nations Confer- biodiversity known as the damage (both from human Consumers are increas- ence on Environment and Business and Biodiversity Ini- and natural causes). ingly getting conscious of Development (also known as tiative (BBI) preceded the 9th Nature provides us a products and services that the Earth Summit): Agenda Meeting of the Conference healthy living environment, bring negative impact to the 21 and the Convention on of the Parties to the CBD in resources for education and environment. A company in- Biological Diversity (CBD), Bonn, Germany. The BBI, recreation, aesthetical value, volved in conservation has a recognize the role that com- which formalized the part- spiritual meaning, and artistic special place among environ- panies play in conserving bio- nership between private sec- inspiration. All these services ment-conscious customers. diversity. tor and biodiversity, drew 34 depend on biodiversity. Add to this the self-satisfac- The CBD has three ob- international companies that What has biodiversity got tion that every employee feels jectives: biodiversity con- initially signed the Leadership to do with business? A lot! when they take part in activi- servation, sustainable use of Declaration, which signi- Investment, profit and ties that help make our world biodiversity, and access and fies their commitment to the growth rate are components a better place to live in. benefits sharing of utilization three objectives of the CBD. of business. But there is an Ignore biodiversity and of genetic resources. All are unknown ingredient that is the environment and your important aspects of business Best practices in business crucial to sustained business business will suffer the con- sustainability. Agenda 21 is a and biodiversity productivity—BIODIVER- sequences. Biodiversity loss global action plan that aims Today, companies all over SITY. could result in business losses to bring about progress that the world, big and small, are Business depends on bio- and economic downturn, considers the environment. taking steps to protect our diversity. Plant and animal which could trigger hunger, Both the CBD and Agenda natural treasures. species and their ecosystems illness, disasters and social 21 call for the private sector’s The Business and Biodi- provide business with both disruptions. Ignore biodiver- active engagement. versity Efforts in Key Industry MAY-AUGUST 2010 ASEAN BIODIVERSITY 7
  8. CEMEX’s Adopt-A-Species Program focuses on protecting species such as the whale shark. Photo courtesy of Conservation International Sectors, a background paper agriculture, communication, grating biodiversity conserva- conservation into oil and gas prepared by Emma Duncan construction, energy produc- tion into mining operations, development. The Round- for the CBD’s Third Business tion, household goods, man- a toolkit for planning mine table on Sustainable Biofuels and the 2010 Biodiversity ufacturing and medicines, closures that includes biodi- is currently developing best Challenge Conference and among many others. versity considerations. practices for sustainable pro- DTIE’s 2009 Business and In- Various international Energy. Energy keeps the duction of these crops. Simi- dustry Global Dialogue held mining associations have world going. Global demands larly, the US National Wind in Jakarta, Indonesia, from made broad policy state- for energy are growing rap- Coordinating Collaborative November 30 to December ments on, or set broad ob- idly, from industries to house- has published a range of tools 2, 2009, mentioned a num- jectives for, environmentally holds. The demand for energy and guidance for assessing, ber of best practices focus- sound mining operations, for lighting and heat, water minimizing and eliminat- ing on developing principles, including the International generation and cooling sys- ing negative impacts of wind good-practice guidelines and Council on Mining and tems, transport and commu- farms on wildlife. tools related to minimizing Metals (ICMM). Seeking to nication, mechanical power, Agrifood and fisheries. the environmental impact of promote sustainable develop- and simple cooking all rely on The agrifood and fishing in- various activities and promot- ment and improve environ- nature’s ingredients. dustries are crucial to global ing sustainable production mental performance in the A number of energy as- food security. They support methods: mining industry, ICMM has sociations have developed, the livelihood and subsistence Mining. Mining is a ma- developed detailed sustain- or are developing, specific of millions of farmers and jor industry that contributes able development principles guidelines and tools for re- fisherfolks. Agrifood refers to to the economy of many for mining operations, one of ducing impacts related to the mass production of agri- countries. It involves the ex- which includes contributing the development of different cultural commodities, such as traction of minerals from toward biodiversity conserva- energy sources. For example, farming of food crops, poul- the Earth’s crust, including tion. The ICMM has devel- the Energy and Biodiversity try and livestock, and process- coal, metal ores, rock, indus- oped good practice guidance Initiative (EBI) has developed ing them into food and drink. trial minerals, and gemstones. for the industry as a whole, guidance and other resources Similarly, the fishing industry These are raw materials for including guidelines on inte- for integrating biodiversity involves processing into food 8 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  9. items of wild and farmed eral Contractors of America the medical diagnosis, cure, A regional trade associa- fish. Contractor Toolkit for Recy- treatment, and prevention of tion for natural products in The Sustainable Agricul- cling and Using Recycled In- human and animal disease. It southern Africa, PhytoTrade ture Initiative, the Sustainable dustrial Materials, various is biodiversity that provides Africa, has developed a charter Food Laboratory, CropLife In- publications by the European the main ingredients of the that includes specific actions ternational, the World Cocoa Cement Association and the industry. for biodiversity conservation Foundation and the Sustain- World Business Council for Two industry groups have and access and benefit shar- able Tree Crops Program are Sustainable Development developed guidelines for bio- ing. The Cosmetics Valley in- among the groups that have Cement Sustainability Initia- prospecting that are aligned dustry group based in France formulated general definitions tive on sustainable cement with the CBD: the Interna- has recently released an eco- of sustainable agriculture. production. tional Federation of Pharma- responsibility charter that in- Construction and for- Tourism. Tourism has ceutical Manufacturers and cludes general commitments estry. The construction in- been described as the world’s Associations, and the Biotech- to biodiversity protection and dustry, which relies on the largest industry, based on its nology Industry Organization. improved environmental per- forestry industry for timber contribution to global gross The European Federation of formance of manufacturing and wood products, covers domestic product (GDP), the Pharmaceutical Industries and operations. all facets of building, assem- number of people it employs Associations has published case Fashion. The fashion in- bling, repairing and demol- and the number of clients it studies for good business prac- dustry manufactures and sells ishing commercial, industrial, serves. In 2008, these figures tice related to bioprospecting. textiles, clothing and acces- residential, and public build- were 9.5 percent of global Cosmetics. The cosmet- sories. Most clothing is made ings and infrastructure. The GDP, registering over 200 ics industry manufactures and from synthetic and natural industry uses cement, gravel, million jobs and 924 million sells items such as makeup, fibers. Cotton, silk, wool and sand, iron and rocks derived international travellers. fragrances, skin creams, toi- linen are the leading natural from the mining industry. The Global Partnership letries and hair care products: fibers while other biodiver- Most sustainable con- for Sustainable Tourism Crite- all aimed at enhancing the ap- sity-dependent ingredients of struction tools and initia- ria has developed specific cri- pearance and/or scent of the the fashion industry include tives by industry players are teria for sustainable tourism human body. Ingredients of leather, rubber, cashmere, indirectly related to biodi- that include biodiversity con- most cosmetic products are mohair, angora, fur, wood, versity, through, for example, servation, interactions with derived from petrochemicals hemp, jute and resins. promoting energy efficiency wildlife and the use of species but there is a growing trend The Better Cotton Ini- and/or measures to reduce harvested from the wild. to use food ingredients, mak- tiative has produced produc- waste, pollution and/or natu- Pharmaceuticals. The ing the industry increasingly tion principles and criteria ral resource use. Examples pharmaceuticals industry dependent on biodiversity for for cotton production that of such tools and initiatives develops, manufactures and continued supplies of plant- include general biodiversity include the Associated Gen- sells a variety of products for based ingredients. considerations, and is work- ing with farmers and other stakeholders in the supply chain to share best practice and knowledge. The Business and Biodi- versity Efforts in Key Industry Sectors briefing paper for the Business and Biodiversity Conference held in Jakarta in November 2009 concluded that biodiversity would be greatly affected by the way in which the industries pre- sented in the paper grow and develop. This is especially the case for biodiversity in devel- oping countries, where several industries are predicted to ex- pand. The BioTrade Initiative A move that strongly sup- Atty. Darwin Mariano, public affairs director, Philippines and Asia, CEMEX Asia Pte. Ltd., briefs ports the CBD is the Bio- stakeholders about the company’s Adopt-A-Species Program. Photo courtesy of CEMEX Trade Initiative, which focus- MAY-AUGUST 2010 ASEAN BIODIVERSITY 9
  10. jellies, pulps and juices, spices countries’ development plans and sauces, teas and infusions, and programs, the business food supplements, etc, among sector should be encouraged many others. and supported to include The BioTrade Initiative biodiversity in their corpo- has provided a platform where rate strategies and decision- representatives from govern- making process, beyond the ment, businesses and those traditional corporate social involved in the conservation responsibility. and sustainable use of biodi- Rodrigo U. Fuentes, exec- versity have converged and utive director of the ASEAN work together to contribute Centre for Biodiversity be- to sustainable development, lieves that investing in biodi- and the objectives of the versity conservation is sound CBD and the Convention on business sense. International Trade in Endan- Maurice Strong, confer- gered Species of Wild Fauna ence secretary general of the and Flora (CITES). 1992 Rio Earth Summit elo- quently elaborates, “After all, Challenges Saving Your Business sustainability means running The involvement of the the global environment—Earth and Biodiversity business sector in biodiver- Inc.—like a corporation: with sity conservation is a success- depreciation, amortization and ful achievement of the 2010 maintenance accounts. In other B usinesses need not think of complicated policies and strategies to get involved in biodiversity conservation. Start with these basic steps: target. On the global level, multilateral environmental agreements (MEAs) should words, keeping the asset whole, rather than undermining your natural capital.” • Turn off and unplug. Turn off (not standby) your provide the business sector equipment (computers, monitors, printers, etc) when with opportunities for regu- References: not in use. Unplug them after office hours. This will lar dialogues and cooperation www.unep.org save both electricity and money. with governments and other Convention on Biological Diversity • Cut paper consumption. Print on both sides of paper. stakeholders. In short, gov- (CBD) Communicate by e-mail. You save money and forests. ernments should listen to the CBD Secretariat • Check dripping faucets. Close them tightly after use. private sector as business has Emma Duncan , Business and (One drop wasted per second wastes 10,000 liters per the resources to support con- biodiversity efforts in key industry sectors: an overview. Background year.) servation efforts. Successes of paper. CBD’s Third Business • Install displacement toilet dams in toilet reservoirs. the business sector in biodi- and the 2010 Biodiversity Placing one or two plastic containers filled with stones versity conservation should Challenge Conference and DTIE’s 2009 Business and Industry in the toilet’s reservoir will displace about 4 liters of be properly documented and Global Dialogue, 30 November water per flush. shared with countries whose – 2 December 2009, Jakarta, • Use recycled paper and reuse packaging materials. business sector is lagging be- Indonesia (with inputs from Niclas Svenningsen (UNEP), Stefanos • Use energy-efficient equipment and appliances. hind in conservation involve- Fotiou (UNEP), Nicolas Bertrand • Reward your employees for their contributions to ment. (UNEP), UNEP FI’s Biodiversity conservation. On the national level, and Ecosystem Services Work Stream, Mônica Barcellos Harris governments should facilitate (UNEP WCMC), Sharon Elizabeth enabling policies and envi- Brooks (UNEP WCMC), Valeria es on the promotion of trade Biodiversity products sup- ronment conducive to biodi- Piani (UN PRI), Andrea Athanas (IUCN), Eduardo Escobedo and investment in biological ported by the Initiative in- versity conservation by busi- (UNCTAD) Katrina Brandon resources. Participating coun- clude natural ingredients and ness. Environment watchdogs (Conservation International), tries include Bolivia, Brazil, products for cosmetics: essen- face the challenge of advocat- Christine Copley (ICMM), Anne-Marie Fleury (ICMM), Colombia, Ecuador, Peru, tial oils, natural dyes, soaps, ing changes or modification James Griffiths (WBCSD), Lars Uganda, and the southern Af- creams and butters, moistur- of consumers’ or business Laestadius (WRI), and Kerry ten rican countries of Bostwana, izers, etc; for pharmaceuticals: customers’ consumption pat- Kate (Forest Trends; formerly at Insight Investment, Mark Radka Malawi, Namibia, Mozam- extracts and infusions from terns to complement business (UNEP), Daniel Puig (UNEP), bique, South Africa, Swazi- medicinal plants, natural efforts on biodiversity conser- Heidelore Fiedler (UNEP), Helena land, Zambia and Zimbabwe. medicine capsules, etc; and for vation. Rey (UNEP), Amos Bien (UNEP), James Lomax (UNEP), Ravi Under development are Bio- food: fruits, cereals, grains, tu- While government are Sharma (CBD) and Oliver Hillel Trade Initiative activities in berous, nuts, cocoa, fish prod- expected by MEAs to main- (CBD) Indonesia and Viet Nam. ucts, jams, sweets and snacks, stream biodiversity into their BioTrade Initiative 10 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  11. Visitors look over PTT Public Company Limited’s vast mangrove plantation Photo by Leslie Ann Jose-Castillo BIODIVERSITY CSR: CONSERVATION, SUSTAINABILITY, AND RESOURCES’ USE By REYNALDO MOLINA T he United Nations Conference on Environment and Development in 1992, also known as the Earth Sum- mit, resulted in the Convention on Biological Diversity (CBD). More than 160 governments signed the CBD which accepts the responsibility of conserving biodiversity, using biological resources sustainably, and fairly sharing the benefits arising from their use. MAY-AUGUST 2010 ASEAN BIODIVERSITY 11
  12. Agenda 21, a global ac- ticipation of companies and ASEAN Business Royal Government of Thai- tion plan for the 21st century, their organizations in UN and Biodiversity land, have been working to was another important result meetings; 2) voluntary com- Recognizing the con- chart the directions for the of the Earth Summit. Agenda mitments by companies, con- tribution of biodiversity to expansion of cooperation and 21 aims to bring about more sortiums and sectors regard- businesses and the need for engagement of businesses in sustainable development in ing concrete contributions to biodiversity conservation, par- Southeast Asia. the next century, i.e., devel- the objectives of the Conven- ticipating companies in the ACB co-organized with opment which respects the tion; and 3) presentation at BBI are setting an example of the Ministry of Natural Re- environment while meeting UN meetings of outstanding instituting ways, methods and sources and Environment of present and future social and examples of specific commit- instruments for integrating Thailand the Regional Work- economic aims. Both the ments by companies or con- and mainstreaming biodiver- shop on Business and Biodiver- CBD and Agenda 21 call for sortiums to the global public. sity into business management sity: Exposing Links, Exploring the private sector’s active en- To date, a total of 38 global and activities. These global Opportunities, and Encourag- gagement. companies have voluntarily companies can influence gov- ing Partnership on July 20-22, The Conference of the signed the Declaration. ernments to implement the 2009 in Thailand. The work- Parties (COP) to the CBD The companies which CBD, promote public aware- shop promoted and strength- has invoked “the engagement joined the initiative gained ness and generate public sup- ened partnerships between of and collaboration with key significant benefits, such as port for conservation. governments and the business actors and stakeholders, in- high media coverage before an BBI encourages corporate sector in support of the BBI. cluding the private sector, as international public, partici- social responsibility (CSR) The workshop recom- partners in the implementa- pation in fora and specialist that includes social entrepre- mended the following: (1) tion of the CBD, and integra- events on the margins of UN neurship, and the conduct of active role of governments in tion of biodiversity concerns meetings, ceremonial signing environmental research and encouraging businesses to un- into their relevant sectoral of the leadership declaration, impact assessment of various dertake activities in line with and cross-sectoral plans, pro- public relations activities in business activities to inform biodiversity conservation; (2) grams, and policies”. the framework of the meet- their management system and development of biodiversity The business sector, as ings (e.g. press discussions), decision-making. guidelines for the private sec- an important partner in the documentation of case stud- To ensure that the tor; (3) support for the busi- implementation of the three ies, and first-hand informa- ASEAN Member States and ness sector in mainstreaming CBD objectives of biodiver- tion through direct contact businesses become key players biodiversity conservation into sity conservation, sustainable with politicians, experts, non- in the BBI playing field, the their business plans and regu- use of biodiversity, and equi- government organizations ASEAN Centre for Biodiver- lar activities; and (4) creation table access and benefits shar- (NGOs) and the press. sity (ACB), together with the of a forum where best practic- ing of utilization of genetic resources, has become appar- ent at various COP meetings, especially during the COP 8 in Curitiba, Brazil. For the first time in the history of the Convention, the COP in its ninth meet- ing in Bonn, Germany, was preceded by a conference on business and biodiversity known as the Business and Biodiversity Initiative (BBI). The initiative formalized the partnership between private sector and biodiversity. There were 34 international compa- nies that initially joined the BBI and signed the Leader- ship Declaration which signi- fies their commitment to the three CBD objectives. The BBI aims to involve the private sector more closely in achieving the CBD objec- Organizers and speakers at the Business and Biodiversity Workshop in Thailand in 2009 tives, through: 1) active par- Photo by Leslie Ann Jose-Castillo 12 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  13. In October 2010, ACB in collaboration with the United Nations University-Institute of Advanced Studies, the Department of Environment and Natural Resources of the Philippines and the ASEAN Secretariat, are organizing the 3rd ASEAN-Plus-Three Lead- ership Programme on Sustain- able Production and Consump- tion to be held on October 6-7, 2010 at the Bayview Hotel in Manila. The pro- gramme is offered to busi- ness and industry leaders and managers from the ASEAN Member States plus China, Republic of Korea and Japan. The objective is to equip busi- ness and industry leaders and A workshop participant reads about the link between business and biodiversity managers with the necessary knowledge, skills and tools to es in biodiversity conservation tions and to discuss possible 19-20, 2009, as well as co- develop strategies for sustain- can be shared by the private areas of collaboration. It also organized with JBIB a Meet- able development and corpo- or business sector. provided more knowledge ing of Minds on Business and rate social responsibility in To further promote the and information about CSR Biodiversity on November 20, their own organizations. BBI, ACB participated as ex- initiatives of local and inter- 2009. These activities further Back to back with this is hibitor, speaker and partici- national NGOs, as well as promoted the importance and a Business and Biodiversity Fo- pant in various local, regional corporations and foundations relationships of business and rum entitled Business Opportu- and international conferences associated with the environ- biodiversity. nities in Biodiversity scheduled on CSR and business and bio- ment and natural resources ACB participated in the on October 8, 2010 at the diversity related events. sector. The seminar concluded SCBD-sponsored Third Busi- same hotel. The forum will be Together with the Japan that there is a need to provide ness and the 2010 Biodiver- organized by ACB in response Business Initiative for Biodi- a forum where businesses can sity Challenge Conference in to the growing interest to have versity (JBIB), ACB co-orga- share and exchange informa- conjunction with the UNEP a forum on business and bio- nized a Seminar on Business tion on biodiversity conserva- Business and Industry Global diversity. The forum aims to and Biodiversity as a side event tion activities. Dialogue on November 30 increase awareness on the im- during the Asian Forum on The companies which to December 2, 2009 in Ja- portance of biodiversity and Corporate Social Responsibility shared their initiatives on bio- karta, Indonesia. Through the the need for biodiversity con- held on November 18, 2009 diversity were PTT Public Co. conference, ACB was able to servation through the involve- in Manila, Philippines. At- Ltd. from Thailand; Absolute expand its network of poten- ment of businesses and private tended by development part- Chemicals Inc. from the Phil- tial partners, establish contact sectors. The forum will feature ners and private companies ippines; and G-Project Inc., with international private cor- presentations about biodiver- from Thailand, Japan and Saraya Co. Ltd, and Response porations interested to include sity and its current situation the Philippines, the seminar Ability Inc., all from Japan. biodiversity conservation in in the region. It will focus on raised awareness on the vari- The development partners who their CSR activities. business impact and initiatives ous initiatives of businesses attended the seminar included The following CBD prior- on biodiversity through the on biodiversity conservation. the United Nations Develop- ities beyond 2010 were recom- studies conducted by interna- It served as a venue for sharing ment Programme, Deutsche mended during the conference: tional organizations involved and exchanging information Gesellschaft für Technische (1) increased private invest- in the BBI, and case presenta- and experiences, and encour- Zusammenarbeit, Japan Inter- ments in biodiversity business; tions by selected corporations aging collaboration between national Cooperation Agency (2) focus on small and medium from Japan and Southeast and among the participants and Japan Bank for Interna- enterprises to have the high- Asian countries. with similar undertakings. tional Cooperation. est standards in terms of pov- Participation in the ses- ACB also participated erty eradication; and (3) create Reynaldo Molina is a sions provided ACB with an as exhibitor in the Asian Fo- global markets for biodiversity resource mobilization specialist opportunity to network with rum on Corporate Social needs for global standards and at the ASEAN Centre for heads of business organiza- Responsibility on November global campaign. Biodiversity. MAY-AUGUST 2010 ASEAN BIODIVERSITY 13
  14. PTT’s mangrove plantation Photos courtesy of Advanced Thailand Geographic BIODIVERSITY CONSERVATION IN BUSINESS KEY TO SUCCESS FOR SUSTAINABILITY By PRASERT SALINLA-UMPAI, SRISURANG MASSIRIKUL AND PICHAPONG POKAPUN A mid current economic turmoil and environment dilemma both in and outside Thailand, PTT Public Company Limited (PTT) continues its mission of being a good corporate citizen. It minimizes environmental impact by conforming to international standards and taking part in upgrading the quality of life of the society and the community, especially by enhancing the business and biodiversity conservation efforts. 14 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  15. Business and corporate approach of activities, as well the area was included in the Project Bestowal Ceremony.” social responsibilities as related practical standards, FPT under the One Million On such a delightful occa- Under the vision of the have been carefully defined. Rai Reforestation Project in sion, we realized the utmost “Thai Premier Multinational Biodiversity was chosen into 1997. Before the tree plant- importance of the task to de- Energy Company,” PTT over PTT’s CSR framework under ing, soil improvement was velop the mangrove area to the past three decades has the theme “Social Investment conducted with guidance contribute more to Pranburi been strengthening national and Community Develop- from experts. and Thai people,” then PTT energy and economic security ment.” It covers six important The newly-planted man- President said. in parallel stewardship with strategies: education, com- grove trees grew very well. PTT invited Dr. Sanit the society, community and munity development, urban With a large number of new Aksornkoae, a reputable re- the environment so that all environment, spiritual vol- trees, both flora and fauna re- searcher, and his team to con- sectors can prosper in unison unteer, network development turned to the area. Upon ac- duct a research from 2004 to in a sustainable manner. and biodiversity. complishment of the project, 2005. The research showed PTT believes that its PTT bestowed the land to the that various kinds of species contribution to a sustainable Biodiversity conservation King on 16 November 2001, that disappeared during the development, i.e. business and reforestation along with an area of one mil- shrimp farm period have re- conduct with commitment The One Million Rai Re- lion Rai forest nationwide. turned. to maintain the balance of forestation Project in honor of During the bestowal cer- corporate social responsibility the King of Thailand on the emony, the King of Thailand Sirinath Rajini Mangrove (CSR), corporate governance, occasion of the 50th Anni- emphasized that the forest Ecosystem Learning Center and commitment to a high versary of his accession to the plantation must benefit the On the occasion of the performance organization, throne in 1994 has become villagers. “We were grateful Queen’s 72nd birthday in will enable the company, to- a well-known project that when the King and Princess 2004, PTT constructed a gether with other sectors, to makes PTT a major volunteer Sirindhorn paid their royal mangrove ecosystem learning sustainably overcome all ob- on biodiversity conservation. visits to the Reforestation center. The Queen bestowed stacles. The company has planted PTT’s strategy is commit- one million Rai (360,000 ted to developing its CSR op- acres; 2.5 Rai is equivalent to eration based on international 1 acre) in 416 Forest Planta- standards. A framework and tion Targets covering 48 prov- inces nationwide. PTT’s strategy The environmental as- sessment of the reforested area is committed to under the project found the developing its CSR outcome impressively remark- operation based able. From 1994 to 2008, the trees absorbed a cumulative on international volume of 18.17 million tons standards. A of carbon dioxide and time framework released 14.5 million tons of oxygen. and approach Some of the FPTs are 1996 of activities, being developed in order as well as to bring back the richness of natural resources, water, related practical soil, wildlife and biodiversity standards, have which can serve as valuable been carefully role models to inspire people countrywide. defined. Biodiversity was Natural life returns chosen into PTT’s FPT 29 and 29/3 cover an area of 786 Rai in Pak Nam CSR framework Pran subdistrict, Pranburi under the theme District, Prachuapkhirikhan “Social Investment Province, which used to be an abandoned shrimp farm. and Community After the concession issued by Development.” the government had expired, 2002 MAY-AUGUST 2010 ASEAN BIODIVERSITY 15
  16. Twenty species of flora, 65 species of marine benthos, 15 species of birds and 19 species of fishes can be ty and consideration of public found in Sirinath Rajini Mangrove Ecosystem Learning Center’s area. opinion. A public forum was Amount conducted to brainstorm Type (species) Example ideas from all stakeholders which showed the need to es- Seedling 20 Rhizophora apiculata, Rhizophora mucronata, Avicennia alba, Avicennia marina, Sonneratia alba, Lumnitzera racemosa, tablish a mangrove ecosystem Bruguiera cylindrical, Ceriops tagal, Ceriops decandra, Xylocarpus learning center. granatum, Xylocarpus moluccensis, Excoecaria agallocha, Hibiscus With respect to center tiliaceu, Acanthus ilicifolius, Acrotichum aureum, Derris trifoliala management, cooperation ,Clerodendrum inerme, Finlaysonia maritima from every party concerned, Marine 65 Mangrove crab (10 species), Fiddler crab (4 species), Mud crab, including the land owners, benthos Hermit Crab, Snapping Shrimp, Black Tiger Prawn, Shell (23 species) national and local govern- ments, private sector, schools Bird 15 White-Throated Kingfisher, Purple Seron, Grey Seron, Oriental Magpie Robin, Great Cormorant, Olive-Backed Hunbird, Black-crowned Night- and temples in Paknampran, heron, Black-winged Stilt, Common Greenshank, Chinese Pond Heron, is of paramount importance. Intermediate Egret, Great Egret, Pied Fantail, Black-backed King fisher, Apparently, these sectors are Collared Kingfisher responsible in safeguarding, Fish 19 Elops machanata, Megalops cyprinodies, Sardinella albella,Mystus developing and managing as gulio, arius acutirostris, Chelon tade, Neostethus lankesteri, well as utilizing the forest. Dermogynys pusilus, Ambassis nalua, Leioganathus decorus, Gerres As PTT aims to become oyena, Terapon jarbua, Oreochromis mossambicus, Butis butis, an exemplary model of mu- Boleophthalmus boddarti, Periophtalmodon schlosseri, Scatophagus argus, Cynoglossus bilineatus tual and integrated work ex- perience among every party in conserving the natural re- sources, representatives from every sector in Paknampran sub-district have participated in a management committee. A monthly meeting is con- ducted regularly to report the center’s accomplishments and discuss problems. The meet- ings produce solutions for better management and fur- ther improvement, enabling the center to serve as an eco- system learning center in a sustainable manner. In this regard, PTT has taken its role as a budget sponsor and head of the center’s management. From the past to present Volunteers help plant mangroves and into the future Approximately 100,000 the center with the name plantation, benefits of man- for research and public activi- visitors come to the center “Sirinath Rajini” The center grove forest, Pranburi life, ties. Opened all-year round every year. PTT joined hands formally opened in August and plants and animals found to visitors from 8:30 a.m. to with the International Union 2006. in the area. 4:30 p.m., the learning center for the Conservation of Na- Today, the once-aban- In addition to the meet- has continuously received a ture to raise the potential of doned shrimp farm has been ing room and an office, a one- number of field-trip visitors Sirinath Rajini Committee in turned into a lush mangrove kilometer long natural trail, and distinguished guests from its studies on wastewater man- area with rich mangrove natu- complete with signage, was both local and international agement, lifestyle and local ral resources and biodiversity. built to enable the local com- organizations. wisdom of Pranburi fishing At the learning center, visitors munity, general public, youth community, lesson learned can discover the story of how and other visitors to learn Participatory management from rehabilitating mangrove this mission was realized. The about the mangrove. The A key factor in the proj- in abandoned shrimp farm, exhibition showcases a history center serves as a destination ect’s success was the collabora- solid-waste management to of revitalization and forest for ecotourists and a venue tion with the local communi- reduce the effects to mangrove 16 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  17. forest, and the development into a strong endeavor in tionship of Soil, Water and Air Quality. The project aims of biodiversity site-specific safeguarding it by drasti- Forest.” to create awareness among ur- management. cally curbing deforestation, Other major CSR ac- ban communities so they can As it continues with its and instigating preservation tivities are: “PTT Volunteer apply air-quality assessment mission on social and commu- and reforestation, including Club” to engage executives methods in places near their nity development, PTT this knowledge management sup- and employees to volunteer homes and target areas. year has focused on enhancing port. In every CSR project, in CSR programs for a bet- “A fruitful result of our en- knowledge with communities the company always involves ter future; “Development deavor in biodiversity conserva- and related network to form local communities as partners and Utilization of Vetiver tion projects is clearly witnessed a firm foundation for self-reli- in its environment protection Project” aimed at conserving by a growing public awareness ance and expand a network at mission. The Sirinath Rajini soil and water; and “Biodiver- nationwide. Nevertheless, we the regional level on biodiver- Mangrove Ecology Learning sity Resources Management will continue our business cre- sity. At the ASEAN Confer- Center now serves as a knowl- Projects” in cooperation with do while we never relinquish ence of Biodiversity organized edge-resources hub, serving Biodiversity Research and our biodiversity and environ- by the ASEAN Centre for as role model on biodiversity Training Program to provide ment conservation which is a Biodiversity and the Singa- conservation and advocacy. area-based study in Thailand key success to achieve sustain- pore National Parks Board in The company’s strong PTT implements an “Air able development,” PTT Presi- October 2009 in Singapore, commitment to biodiversity Detectives Project”, imple- dent Mr. Prasert Bunsumpun PTT had an opportunity to conservation and advocacy mented in the belief that bio- emphasized. share with companies from is also reflected in a number diversity could be the most other ASEAN Member States of projects throughout the invisible indicator of the Mr. Prasert Salinla-umpai, its experience on biodiversity country. For example, PTT sustainable development on Vice President, Corporate and mangrove conservation has a “Green Globe Award” environment. The company, Social Responsibility Depart- from running the Sirinath for individuals, youth, com- hence, supports and cooper- ment; Mrs. Srisurang Massiri- Rajini Mangrove Ecology munities and mass media ates with Green World Foun- kul, Environmental Improve- Learning Center. with outstanding initiatives dation and Thailand Research ment Division Manager; and in community forest and Fund in a Participatory Action Mr. Pichapong Pokapun, Role model on biodiversity environment conservation Research and Investigation of Corporate Social Responsibility PTT’s appreciation of under the theme “A Self-Suf- Lichen Diversity in Bangkok Officer, PTT Public Company biodiversity is translated ficient Way, Sharing, Rela- in a Biological Assessment of Limited. One of PTT’s gas stations MAY-AUGUST 2010 ASEAN BIODIVERSITY 17
  18. Organizers and participants at SM’s Green Film Festival THE GREEN IN SM’s BLUE S M Supermalls has always been committed to environmental conservation, even before going green became a trend. Documenting its goals allows SM to gauge its process and to recognize areas where it can innovate, but most of all, be transparent in its endeavors. This creates a system of accountability and responsibility not only to the environment, but also to the community that it serves. SM Supermalls has always been committed For energy efficiency, SM Supermalls has ad- to environmental conservation, even before going opted a new system called Focus Enterprise Build- green became a trend. Documenting its goals allows ing Automation System (Focus EBAS). It adjusts SM to gauge its process and to recognize areas where consumption based on its varying needs—higher it can innovate, but most of all, be transparent in its in the afternoon when it’s hot, lower in the eve- endeavors. This creates a system of accountability ning when it’s cool. Since its installation, the Focus and responsibility not only to the environment, but EBAS has saved SM Supermalls 50 million kilo- also to the community that it serves. watt hours a year. 18 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org
  19. Malls, like any large struc- chitecture to waterless urinals, Network Philippines, started tion with Adopt-a-School of ture, consume a lot of water. from tree planting to waste its campaign in a number of the Department of Educa- Installation of tertiary treat- segregation. areas, including the SM Su- tion, began its limited run in ment plants saved about 2.5 The ASEAN Cen- permalls. The 10MM enlisted 2009 and was simultaneously billion liters of water, while tre for Biodiversity (ACB) the commitment of 10 million conducted in all Malls start- the switch to waterless urinals conducted a photo exhibit Filipinos, for a start, to take ing in June. The target was to allows the management to in Malls, namely, SM Mega- positive action to help address reach and educate one million save 315 million liters of water mall, SM North EDSA and the environmental crisis. students to make an impact every year. SM Mall of Asia. It presented The “Bio-Fuel Semi- in the country’s future. Apart SM is proud to highlight the winning entries and final- nar” held in the Malls was from the youth, the Malls have the other equally significant ists of the recently concluded intended for FX operators and an objective for the tenants— activities it initiated or co- ASEAN-wide photo contest drivers for taxis, jeepneys and listen to the Green Retails sponsored as its contribution “Zooming in on Biodiver- other public transport vehicles Agenda (GRA) speakers and to the efforts to conserve bio- sity.” The photos featured the that use fuel. The orientation learn about the best corporate diversity: relationship of biodiversity introduced the importance of environmental practices. The The Earth Hour with basic issues. The exhibit renewable fuels that will help GRA has become an annual (March 27) and Earth Day was initially showcased in address some of the grow- event as well as a Mall-wide (April 22) celebrations were Singapore during the ASEAN ing concerns about the envi- initiative for tenants to start bigger in the Malls as part- Conference on Biodiversity. It ronment, particularly global learning from each other and nership were cemented with was viewed by over 400 bio- warming and the harmful ef- improve their businesses in the Department of Environ- diversity stakeholders from fects of greenhouse gases. the environmental sense. ment and Natural Resources Southeast Asia and elsewhere SM’s “Bike for a Customers gain from (DENR), World Wide Fund in the world. A series of public Change” in Mall of Asia pro- partnerships with the Depart- For Nature (WWF), and oth- forums on biodiversity con- motes the use of non-motor- ment of Energy through the er supportive nongovernment servation will be conducted in ized transportation and aids Compact Fluorescent Light organizations. Earth Hour’s major SM malls. For this, SM in the reduction of carbon (CFL) Exchange Project where 60 minutes of dimmed lights received the “Friend of Biodi- emission. SM has pledged to close to one million incandes- for climate change awareness versity” award from ACB. install bicycle racks across its cent bulbs and counting have made it a much-awaited night On March 15, 2010, Malls. been switched for efficient for people from all over the the “10 Million Movement” The SM Green Film CFLs in booths across all world. (10MM) under the Earth Day Festival (GFF), in coopera- Malls. Another ongoing proj- On Earth Day, SM ect is its involvement in the Prime Holdings was awarded Asian Biodiversity Group for at the Zero Basura Olympic for exhibit and campaign-aware- business, being outstanding in ness activities. the reuse/recycling category. As a fitting event in This is especially heartening tandem with World Environ- for the environment commit- ment Day in June, SM hosted tee, which institutionalized the seminar, “Leader as an En- the three-year-old “Trash to vironment Steward–Al Gore Cash” recycling market. No- Live in Manila” at the SMX tably, by June, SM Supermalls Convention Center. Former will donate segregated trash US Vice-President Al Gore bins to public schools in part- presented an updated version nership with the Department of “An Inconvenient Truth” of Education. in multimedia, with focus on The Philippine Busi- Asia. Truly bigger and more ness for the Environment projects are lined up to make (PBE), SM Supermalls’ part- this year even better and ner in the “Trash to Cash,” greener than the last. has jointly published with In November 2010, SM for the first time an issue SM will also co-organize the of its magazine. Featuring the Science Film Festival in the greening of the Malls, PBE Philippines. An activity un- showcases the four-peat pro- der the International Year gram of the SM Environment of Biodiversity, the festival Committee and the various seeks to promote the appre- actions taken to conserve its SM partners with conservation organizations for various ciation of science by using resources, from sustainable ar- environment-related activities. “edutainment.” MAY-AUGUST 2010 ASEAN BIODIVERSITY 19
  20. A company meeting on business and biodiversity initiatives JBIB: A JAPANESE CORPORATE INITIATIVE TO BIODIVERSITY CONSERVATION By DR. ADACHI NAOKI T he biodiversity crisis the earth is facing now is mainly brought about by human activities. Corporations are growing in their scale of activities and influence. At the same time, not a single company can continue their business without depending on ecosystem services that biodiversity provides. 20 MAY-AUGUST 2010 ASEAN BIODIVERSITY www.aseanbiodiversity.org

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