intTypePromotion=1

Building brand commitment through brand passion

Chia sẻ: Danh Nguyen Tuong Vi | Ngày: | Loại File: PDF | Số trang:9

0
11
lượt xem
0
download

Building brand commitment through brand passion

Mô tả tài liệu
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

This study examines the effect of brand commitment on brand passion. It also investigates the role of some selected promotion-mix elements (i.e., advertising and public relations) in brand passion. A model depicting these relationships was tested with a sample of 386 consumers in HCMC, Vietnam.

Chủ đề:
Lưu

Nội dung Text: Building brand commitment through brand passion

ADSENSE
ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2