chapter_16_Marketing Research ROWENNA & SHARNE

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chapter_16_Marketing Research ROWENNA & SHARNE

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Mkt Research & the Internet Market research is VITAL for effective mktg Internet is changing traditional market research Provides mkters access to the largest and most significant storehouse of info ever, for both consmer and competitor intelligence Provides up-to-date info Both primary & secondary information Better info???? (publishing standards)

Chủ đề:

kinh doanh
quản trị kinh doanh
quản trị doanh nghiệp
quản trị marketing
marketing

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