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Creating Images and the Psychology of Marketing Communication

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Creating Images and the Psychology of Marketing Communication

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Image marketing is one of the fastest growing areas in marketing communications. In the fall of 2003, Time Magazine published a special supplement entitled “The Business of Image Marketing.” The publication is timely and clearly illustrates the public’s growing interest in the making and application of image. Although the emphasis of the supplement was on style, fashion, and design, the concept of image marketing also encompasses brands, individuals, and countries. Image creation provides a unique vehicle for communicating with consumers, one that does not necessarily follow traditional marketing rules....

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