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Doctor of Philosophy: A study on purchase intention, satisfaction and loyalty of customers towards private label brands

Chia sẻ: Hades Hades | Ngày: | Loại File: PDF | Số trang:218

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Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.

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