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eMarketing - The essential guide to marketing in a digital world: Phần 2

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eMarketing - The essential guide to marketing in a digital world: Phần 2

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This edition has a slightly different title: eMarketing: the essential guide to marketing in a digital world. This reflects our insight that digital is more than just a channel and that the basic principles of marketing remain the same; we simply have an ever-evolving array of technology to apply them through. The book is structured similarly to the fourth edition, enabling readers to follow it sequentially and get an overview of how the different elements of digital fit together, while also providing a guide for those who want to dip in and out of chapters or need to brush up on specific areas.

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