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How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, VAR, Systems Integrator, Rep, Retail

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How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, VAR, Systems Integrator, Rep, Retail

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An implicit assumption made by the traditional direct marketing paradigm is that profit can only be generated by a direct promotion. In other words, it has been assumed that a customer would not make the purchase unless being contacted by the campaign. As such, how one would behave without the direct promotion is of no concern. However, we have to wonder if such an assumption holds in real life. It is not unrealistic to believe that some customers will make the purchase on their own without receiving the contact. ...

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Nội dung Text: How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, VAR, Systems Integrator, Rep, Retail

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