How to Win Friends and Influence People by Dale Carnegie

Paul Graham (Hackers and Painters) has mentioned that an important read for preparing to start your own business is How To Win Friends and Influence People. I'm happy to report that this gem from 1936 is timeless and truly life-changing. I believe Paul's reasons for the recommendation include: the importance of charisma, general rounding out one's personality, and finding ways to get responsiveness from people by making them feel good.