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INSIGHTS 2013 - REDEFINING EXPERIENCE: TRANSFORMING GLOBAL BUSINESS THROUGH CONNECTED THINKING

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INSIGHTS 2013 - REDEFINING EXPERIENCE: TRANSFORMING GLOBAL BUSINESS THROUGH CONNECTED THINKING

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Effective communication is essential to the success of all the above categories of needs analysis. The mechanisms established need to ensure proper ‘bottom up’ communication from the local level, as it is difficult to make the voice of the SME sector heard at the national level – this is particularly so for informal and micro enterprises. Information and communication technology is now beginning to change this. For a selection of websites on SMEs and their development see also Annex 9.3. Information alone is neither knowledge nor learning. Even in the most sophisticated economies a substantial gap remains in communication with SMEs. Associations remain...

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