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Knowledge sharing between marketing and accounting from a coopetitive perspective: Empirical evidence from Vietnam

Chia sẻ: Danh Nguyen Tuong Vi | Ngày: | Loại File: PDF | Số trang:22

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Knowledge sharing between marketing and accounting from a coopetitive perspective: Empirical evidence from Vietnam

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This study examines cross-functional knowledge sharing at the interface between marketing and accounting departments within business organizations. It develops a coopetition model to examine the effects of contingent variables including cross functional competition and organizational innovativeness on the coordination–sharing– performance (C–S–P) link

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Nội dung Text: Knowledge sharing between marketing and accounting from a coopetitive perspective: Empirical evidence from Vietnam

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