Lecture Business and society: Stakeholders, ethics, public policy (14/e): Chapter 19 - Anne Lawrence, James Weber

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Lecture Business and society: Stakeholders, ethics, public policy (14/e): Chapter 19 - Anne Lawrence, James Weber

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Chapter 19 - Managing public relations. In this chapter, students will be able to understand: Examining the structure and activities of a public relations department, both domestically and globally; understanding how technology can enhance a public relations strategy for both small and large businesses; evaluating strategies used by business organizations to influence public opinion;…

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