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Lecture Business research methods (11/e): Chapter 1 - Donald R. Cooper, Pamela S. Schindler

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Chapter 1 - Research in business. After reading this chapter, you should understand: What business research is and how it differs from business decision support systems and business intelligence systems, trends affecting business research and the emerging hierarchy of business decision makers, the distinction between good business research and research that falls short of professional quality, the nature of the research process.

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Nội dung Text: Lecture Business research methods (11/e): Chapter 1 - Donald R. Cooper, Pamela S. Schindler

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