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Lecture Business research methods (11/e): Chapter 5 - Donald R. Cooper, Pamela S. Schindler

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This chapter explains the use of secondary data sources to develop and formulate research questions. After studying this chapter you will be able to understand: The purpose and process of exploratory research, the two types and three levels of management decision-related secondary sources, the five types of external information and the factors for evaluating the value of a source and its content,…

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