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Lecture Crafting and executing strategy (17/e): Chapter 4 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

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Lecture Crafting and executing strategy (17/e): Chapter 4 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

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Chapter 4 - Evaluating a company’s resources and competitive position. In this chapter, we will address the following questions: How well is the company’s present strategy working? What are the company’s resource strengths and weaknesses and its external opportunities and threats? Are the company’s prices and costs competitive? Is the company competitively stronger or weaker than key rivals? What strategic issues and problems merit front-burner managerial attention?

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