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Lecture E-commerce and e-business for managers - Chapter 10: E-customer relationship management

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Lecture E-commerce and e-business for managers - Chapter 10: E-customer relationship management

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Lecture E-commerce and e-business for managers - Chapter 10: E-customer relationship management. This chapter includes contents: Tracking and analyzing data, personalization, contact centers, business-to-business e-CRM, complete e-CRM solutions.

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