Lecture E-commerce: Business, technology, society (3/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver

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Lecture E-commerce: Business, technology, society (3/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 10: Retailing on the Web. After reading this chapter, you will be able to: Identify the major features of the retail sector, describe the vision of online retailing in the E-commerce I period, understand the environment in which the online retail sector operates today, explain how to analyze the economic viability of an online firm, identify the challenges faced by the different types of online retailers.

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