Lecture E-commerce: Business, technology, society (3/e): Chapter 12 - Kenneth C. Laudon, Carol Guercio Traver

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Lecture E-commerce: Business, technology, society (3/e): Chapter 12 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 12 - B2B E-commerce: Supply chain management and collaborative commerce. After reading this chapter, you will be able to: Define B2B commerce and understand its scope and history; understand the procurement process, the supply chain, and collaborative commerce; identify the main types of B2B e-commerce: Net marketplaces and private industrial networks;...

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