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Lecture E-commerce: Business, technology, society (3/e): Chapter 14 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 14 - Online content providers: Digital media. After reading this chapter, you will be able to: Identify the major trends in the consumption of media and online content, discuss the concept of media convergence and the challenges it faces, describe the five basic content revenue models, discuss the key challenges facing content producers and owners,...

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Nội dung Text: Lecture E-commerce: Business, technology, society (3/e): Chapter 14 - Kenneth C. Laudon, Carol Guercio Traver

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