Lecture E-commerce: Business, technology, society (3/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver

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Lecture E-commerce: Business, technology, society (3/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 2 - E-commerce business models and concepts. After reading this chapter, you will be able to: Identify the key components of e-commerce business models, describe the major B2C business models, describe the major B2B business models, understand key business concepts and strategies applicable to e-commerce.

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Nội dung Text: Lecture E-commerce: Business, technology, society (3/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver

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