Lecture E-commerce: Business, technology, society (3/e): Chapter 7 - Kenneth C. Laudon, Carol Guercio Traver

Chapter 7 - E-commerce marketing concepts. After reading this chapter, you will be able to: Identify the key features of the Internet audience, discuss the basic concepts of consumer behavior and purchasing decisions, understand how consumers behave online, describe the basic marketing concepts needed to understand Internet marketing, identify and describe the main technologies that support online marketing,...