Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver

Chia sẻ: 8255652125 8255652125 | Ngày: | Loại File: PDF | Số trang:35

0
18
lượt xem
2
download

Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver

Mô tả tài liệu
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

Chapter 8 - E-commerce marketing communications. After reading this chapter, you will be able to: Identify the major forms of online marketing communications, understand the costs and benefits of online marketing communications, discuss the ways in which a Web site can be used as a marketing communications tool.

Chủ đề:
Lưu

Nội dung Text: Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver

CÓ THỂ BẠN MUỐN DOWNLOAD

Đồng bộ tài khoản