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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 5

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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 5

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Chapter 5 - The five generic competitive strategies. The main goals of this chapter are to: Understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others, learn the major avenues for achieving a competitive advantage based on lower costs,...

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