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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 6

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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 6

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Chapter 6 - Strengthening a company’s competitive position: Strategic moves, timing, and scope of operations. After studying this chapter, you should be able to: Learn whether and when to pursue offensive or defensive strategic moves to improve a company's market position, recognize when being a first mover or a fast follower or a late mover is most advantageous, become aware of the strategic benefits and risks of expanding a company's horizontal scope through mergers and acquisitions,...

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