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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 8

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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 8

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Chapter 8 - Corporate strategy: Diversification and the multibusiness company. After studying this chapter, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...

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