Lecture International marketing: Strategy and theory - Chapter 17: Pricing strategies: Countertrade and terms of sales/payment

Lecture International marketing: Strategy and theory - Chapter 9: Foreign market entry strategies

18 p | 44 | 5

Lecture International marketing: Strategy and theory - Chapter 18: Financial strategies: Financing and currencies

17 p | 54 | 4

Lecture International marketing: Strategy and theory - Chapter 2: Trade theories and economic development

11 p | 47 | 4

Lecture International marketing: Strategy and theory - Chapter 16: Pricing strategies: Basic decisions

7 p | 50 | 3

Lecture International marketing: Strategy and theory - Chapter 14: Promotion strategies: Personal selling, publicity, and sales promotion

10 p | 48 | 3

Lecture International marketing: Strategy and theory - Chapter 12: Channels of distribution

17 p | 49 | 3

Lecture International marketing: Strategy and theory - Chapter 3: Trade distortions and marketing barriers

12 p | 46 | 3

Lecture International marketing: Strategy and theory - Chapter 7: Consumer behavior in the international context

9 p | 37 | 3

Lecture International marketing: Strategy and theory - Chapter 1: Nature of international marketing

15 p | 56 | 3