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Lecture M: Marketing (4/e) - Chapter 14: Pricing concepts for establishing value

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Lecture M: Marketing (4/e) - Chapter 14: Pricing concepts for establishing value

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Chapter 14: Pricing concepts for establishing value. In this chapter you will learn: List the four pricing orientations, explain the relationship between price and quantity sold, explain price elasticity, describe how to calculate a product’s break-even point, indicate the four types of price competitive levels,...

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