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Lecture Management information systems (10/e): Chapter 11 - James A. O'Brien, George M. Marakas

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Chapter 11 - Developing business/IT strategies. After completing this unit, you should be able to: Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples; discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications; identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications.

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