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Lecture Management information systems (10/e): Chapter 2 - James A. O'Brien, George M. Marakas

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Lecture Management information systems (10/e): Chapter 2 - James A. O'Brien, George M. Marakas

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Chapter 2 - Competing with information technology. In this chapter you will: Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business, identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages, give examples of how business process reengineering frequently involves the strategic use of IT,...

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