Lecture Management information systems (10/e): Chapter 8 - James A. O'Brien, George M. Marakas

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Lecture Management information systems (10/e): Chapter 8 - James A. O'Brien, George M. Marakas

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Chapter 8 - Enterprise business systems. In this chapter, you will learn to: Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource manage-ment, and supply chain management systems: Business processes supported, customer and business value provided, potential challenges and trends; understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits.

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