Lecture Management information systems for the information age (9/e): Chapter 5 - Stephen Haag, Maeve Cummings

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Lecture Management information systems for the information age (9/e): Chapter 5 - Stephen Haag, Maeve Cummings

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Chapter 5 - Electronic commerce: Strategies for the new economy. This chapter include objectives: Define and describe the nine major e-commerce business models, identify the differences and similarities among customers and their perceived value of products and services in the B2B and B2C e-commerce business models, compare and contrast the development of a marketing mix for customers in the B2B and B2C e-commerce business models,...

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