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Lecture Operations and supply chain management: The Core (3/e) – Chapter 8: Sales and operations planning

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Lecture Operations and supply chain management: The Core (3/e) – Chapter 8: Sales and operations planning

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The main goals of this chapter are to: Understand what sales and operations planning is and how it coordinates manufacturing, logistics, service, and marketing plans; construct aggregate plans that employ different strategies for meeting demand; describe what yield management is and why it is an important strategy for leveling demand.

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