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Lecture Retailing in the 21st Century - Chapter 2: Branding your business

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Lecture Retailing in the 21st Century - Chapter 2: Branding your business

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This chapter presents the following content: Recognize the importance of branding, take steps to build brand power, maximize your brand potential, define various types of customers, identify your customers and learn the importance of knowing them, determine what motivates customers to buy.

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