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Lecture Retailing in the 21st Century - Chapter 8: Advertising

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Lecture Retailing in the 21st Century - Chapter 8: Advertising

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This chapter presents the following content: Why you have to WOW your customers, the basics of advertising, how to choose the advertising medium(s) you will use, inexpensive ways to advertise on a tight budget, how to create a successful promotion, how to build fun into a promotion, the value of a promotion checklist.

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