Lecture Special events: Creating, sustaining, and celebrating a new world (7th edition): Chapter 2 - Joe Goldblatt
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Chapter 2 - Models of sustainable event leadership. In this chapter, the learning objectives are: Recognize and use the five phases of the modern event planning process; identify the strengths, weaknesses, opportunities, and threats of your event; create an accurate blueprint for your event; conduct a comprehensive needs assessment;...
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