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Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 3 - Joseph R. Dominick

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Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 3 - Joseph R. Dominick

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Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.

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