Let’s taLk Social Media for Small Business

This thesis offers three novel contributions to this area of research. After grounding the discussion in different notions of social interaction, i articulate a new theory of how context operates in the digital realm, focusing on how the underlying architectural differences require a new set of considerations. In particular, i tackle the problems that occur when situational contextual information is collapsed and how users reclaim this. As both contextual feedback and self-awareness are necessary for those seeking appropriate social presentation, i discuss the importance of self-awareness within the digital realm. In doing so, i discuss...