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Marketing management Chapter 10

Chia sẻ: Leslie Nguyen | Ngày: | Loại File: PDF | Số trang:32

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Marketing management Chapter 10

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CHAPTER 10 CRAFTING THE BRAND POSITIONING. No company can win if its products and offerings resemble every other product and offering. Companies must pursue relevant positioning and differentiation. As part of the strategic brand management process, each company and offering must represent a distinctive big idea in the mind of the target market.

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