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Marketing management Chapter 19

Chia sẻ: Leslie Nguyen | Ngày: | Loại File: PDF | Số trang:30

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CHAPTER 19 MANAGING PERSONAL COMMUNICATIONS: DIRECT MARKETING AND PERSONAL SELLING. Today, marketing communications are increasingly seen as an interactive dialogue between the company and its customers. To make the sale to customers, marketers must work hard and work smart. Companies must ask not only "How can w e reach our customers?"

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