Measuring customer based brand equity: A study of apple and samsung in the Vietnamese tablet market

Chia sẻ: Nhung Nhung | Ngày: | Loại File: PDF | Số trang:10

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Measuring customer based brand equity: A study of apple and samsung in the Vietnamese tablet market

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The findings conclude that there is no discriminable validity between brand awareness and brand association. Brand loyalty and brand awareness/association, brand loyalty and perceived quality were found to be positively correlated.

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