intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Measuring customer based brand equity: A study of apple and samsung in the Vietnamese tablet market

Chia sẻ: Nhung Nhung | Ngày: | Loại File: PDF | Số trang:10

52
lượt xem
4
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

The findings conclude that there is no discriminable validity between brand awareness and brand association. Brand loyalty and brand awareness/association, brand loyalty and perceived quality were found to be positively correlated.

Chủ đề:
Lưu

Nội dung Text: Measuring customer based brand equity: A study of apple and samsung in the Vietnamese tablet market

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2