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MOBILE MARKETING INDUSTRY GLOSSARY

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MOBILE MARKETING INDUSTRY GLOSSARY

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I would like to express my gratitude to my senior supervisor Dr. Ke Wang for his continuous guidance, patience, and support. He has shown me on many occasions the importance of bridging research and real world applications, for which I am grateful. In addition, I want to thank my supervisor Dr. Jian Pei for his insightful commentary and valuable input. I am thankful to Daymond Ling, Jason Zhang, and Hua Shi who represent CIBC. Their expertise in direct marketing has helped this research tremendously. It was rewarding and intriguing to have the opportunity to learn the science behind...

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