Nguyên lí trong tiếp thị 8

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Nội dung Text: Nguyên lí trong tiếp thị 8

Consumer Research Consumer Qualitative observation research Qualitative Customer visits in business-to- Customer business marketing Focus group research Focus Electronic observational research Electronic Decision support systems Decision Consumer survey research Consumer Secondary data analysis Secondary
Consumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Hands-on consumer Hands research Motivational research Motivational
Consumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Expression of the preferences, Hands-on consumer Hands on opinions and research research motivations of the customer Motivational research Motivational
Consumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Conducted by direct observation by managers of the Hands-on consumer Hands on way current research research customers use specific products and brands and Motivational research Motivational
Consumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Research method directed at discovering the Hands-on consumer Hands on conscious or research research subconscious reason that motivates a Motivational research Motivational person’s behavior person
Consumer Research Customer Visits in Customer Business-to-Business Marketing Business-to-Business