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Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

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Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

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This paper investigates the impact of social media marketing on brand image and brand trust toward the purchase intention of Indonesian Male’s Skincare. The study proposes a model that shows the effect of skincare marketing strategies through social media for male millennials generations. A quantitative approach is used to collect the data to support the model using online surveys. The data samples are collected from 203 male respondents using non-probability sampling techniques with convenience sampling method.

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Nội dung Text: Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

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