Self-Affirmation through the Choice of Highly Aesthetic Products Author(s): Claudia Townsend and Sanjay Sood
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Unfortunately, the construct of situational interest often carries a neg- ative connation and is regularly contrasted with the more desirable dispo- sitional interest—interest associated with intentional, learner-directed activity. Situational interest is temporary and superficial, rather than enduring and substantial. Garner, Gillingham and White’s (1989) work on how “seductive details” can distract readers from the main point of a text emphasizes this point. Similarly, Hidi, Baird and Hildyard (1982) report a negative correlation between the “interestingness” of text infor- mation and importance of this ...
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