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Social Marketing and Public Health Lessons from the Field

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Social Marketing and Public Health Lessons from the Field

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One of the things that small-business marketers struggle with around the entire topic of social marketing is trying to jump into the next new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving, and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about much like Maslow’s Hierarchy of Human Nature. As Maslow theorized, the ultimate potential of your marketing or human self-actualization couldn’t be achieved until the most basic human psychological needs such as...

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