TDP TRAINING FOR DIGITAL PROJECTION A REFERENCE GUIDE TO DIGITAL CINEMA

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TDP TRAINING FOR DIGITAL PROJECTION A REFERENCE GUIDE TO DIGITAL CINEMA

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TV commercials for tobacco also came under fire. When th were barred by Congress in 1972, cigarette makers started talkin about how to exploit the movies in a more systematic way, usin Hollywood to position their brands in the global marketplace. Smoking on screen had actually dropped off in the 1960s with all the negative health news, but by the 1970s studios and producers seemed eager to strike deals with tobacco companies “Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement,” a Hollywood marketing expert told a leading tobacco company in 1972. ...

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